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Content Marketing 101: The Complete Beginner’s Guide To Success
What comes to your mind when you hear the words ‘content marketing’?
A sleazy marketer on the screen selling Freudian slippers?
Or those billboards plastered with ads of people giving plastic smiles and mechanically pointing towards a product?
No.
Content marketing is really about storytelling.
You see as long as human civilization has existed humans have told stories. Some of the earliest storytellers were the philosophers Socrates, Aristotle and Plato.
Today it’s marketers.
In the words of Seth Godin,
“Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story. Tell it on purpose.”
With COVID-19, newer trends are emerging in content marketing and how you tell your story is becoming more pivotal than ever.
So, does that mean you take a writing pad and pen and start writing a story like you did in high school?
No.
Let me explain the definition of content marketing and how it’s different from…
